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Following a competitive 5-way pitch, Charlton Morris were impressed by our data-driven approach and vision for the project. By hosting blogs, videos and podcasts, the goal was to create sites that their specialist audiences would return to as a source of knowledge, not just a list of jobs.
To get to the core of Charlton Morris, we started with a brand workshop and pack designed to clarify their style, values and mission. With this in place, we moved on to exploration, where we decided on consistent names and domains, created a sleek new look and set of logos to match their new positioning.
While the group site was a more traditional build based on eye-catching creative, the sector-specific sites demanded a different approach. To make managing the sheer volume of content more manageable, we even built them a new blog publisher/CMS. Combined with a slick design, SEO best practice and a phased approach – with work on a customisable member's area underway – we ensured Charlton Morris had a flexible platform that was built to last.
Launched in September 2019, in line with their annual brand event, they now have a new group site, three sub-brand content hubs and new branding to match their new group structure—all underpinned with a comprehensive guidelines booklet.
We’re proud to call Charlton Morris a partner and are excited to see where our ongoing relationship and projects go.