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To appeal to bartenders and venue owners throughout America, we built The Rekorderlig Exchange. An attractive, appropriate, trade-facing blend of the Swedish cider-maker’s advertising and marketing assets.
By maintaining the distinctive Rekorderlig look and feel, we were able to showcase their products, from humble bottles to innovative warming urns, in style. We also created Joel’s Cabin, which includes guides to his perfect serves, sharing jugs and cocktails and the Trade Shed, also known as the one-stop shop for Rekorderlig trade products and merchandise. Mix in the Tales from the Bar section, which curates social updates and exclusive posts, and you have a memorable blend.
Following a seamless launch, Rekorderlig got their on-brand, on-point trade portal. The responsive website brings all their materials into one convenient package and introduces weary bartenders to a refreshing alternative.