Atlas & I had a WordPress site and eCommerce plug-in, but functionality was limited and resulted in the design process causing long order lead times. The main disadvantage was the inability for customers to visualise the product as it would be received. Our CMS, Apteve, gave us the flexibility to build a bespoke system with unique functionality to create this experience and improve the overall efficiency of the sales process.

We engineered a major redesign of the site to ensure it is easy to navigate and created an interactive product preview, which displays the product exactly as the customer will receive it. We worked with cartography suppliers to access vintage maps in digital form and integrated with a third-party GIS specialist to achieve the geo-reference functionality, accurately matching up towns and postcodes with the correct coordinates of the sourced antique maps.

Once a map has been selected, it can be adjusted to fit the product to the customer's exact specification, by using the drag and zoom features. On certain products, customers can also layer silhouette artwork to add further personalisation. Users can preview exactly where the silhouette will be printed in relation to the map’s features, to ensure nothing important is covered.