Atlas & I Case Study | Venn Digital

Silhouette feature

Users can to see exactly how the finished product will look and where the silhouette will be printed in relation to the map’s features.

Product customisation

Once a map has been chosen it can be moved around and adjusted on each item, enabling the customer to visualise the finished product and customise it to their exact specification.

Their products range from passport holders and keyrings to ceramic tiles and armchairs, each custom designed with the vintage map location of your choice.

The brief was to build a bespoke new website with a smooth customer journey and a simple ordering system that allowed bespoke products to be previewed with their selected map overlaid.

Building a product which not only gives users an enhanced buying experience but also revolutionises the way the client processes orders has been a challenging but rewarding accomplishment. We are all very excited to see what the new website can achieve as part of a new partnership between Venn Digital and Atlas & I. Nick Earley / Project Manager - Venn

Atlas & I had a WordPress site and eCommerce plug-in, but functionality was limited and resulted in the design process causing long order lead times. The main disadvantage was the inability for customers to visualise the product as it would be received. Our CMS, gave us the flexibility to build a bespoke system with unique functionality to create this experience and improve the overall efficiency of the sales process.

We engineered a major redesign of the site to ensure it is easy to navigate and created an interactive product preview, which displays the product exactly as the customer will receive it. We worked with cartography suppliers to access vintage maps in digital form and integrated with a third-party GIS specialist to achieve the geo-reference functionality, accurately matching up towns and postcodes with the correct coordinates of the sourced antique maps.

Once a map has been selected, it can be adjusted to fit the product to the customer's exact specification, by using the drag and zoom features. On certain products, customers can also layer silhouette artwork to add further personalisation. Users can preview exactly where the silhouette will be printed in relation to the map’s features, to ensure nothing important is covered.

The new ordering system uses the map coordinates and mathematical calculations to ensure product looks exactly as the user is expecting, down to the correct resolution and dimensions which ensures accurate manufacturing of the product. Previously, confirming the map to be printed was a manual process that could take days of communication to finalise so we have drastically reduced order lead times, improved the customer experience and increased productivity for Atlas & I.

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