We’ve all done it. Let one week of content slide because we’re too busy to write up a fresh blog post. Or skip a day of Facebook posting because we couldn’t quite figure out what to say. Breathe a sigh of relief, you’re not the only one who has issues keeping your content channels fresh!

However, keeping up the social media and blog updates is an important part of getting your website ranking high on Google. It can do wonders for your search strategy to be found for multiple key words and blog posts can inadvertently target some of the latest Google algorithm updates, particularly FAQ style articles. It also keeps your brand current through social media posts and encourages interactions from your audience.

So what do you post in the days that you don’t have content from your current marketing campaign or a blog post lined up in your content plan? That’s where content curation comes in.

By finding existing content that is relevant to your target market’s interests and sharing it through your online channels, you can curate content and add substantial value to your feeds. By doing this, not only will you be saving time in between your own blog posts, you’ll also be offering your readers valuable information, demonstrating your expertise in your field and building relationships with other businesses and influencers in your industry.

Here are some steps you can take to do content curation right:

  • Use tools like Google alerts and Feedly to make finding content easy. With Google Alerts you can be alerted to any news on a certain keyword, and Feedly is a great tool to subscribe and explore different blog and news feeds.
  • Make sharing other people’s updates personal by adding your comments or perspective. For example, ask a question about the content to engage social media followers and invite for discussion. You can also pick a key quote that is attention grabbing to encourage the reader to click through to the article.
  • Remember to credit the author or source! This can be as simple as mentioning a Twitter handle. It’s a great way to build relationships with thought-leaders in the industry and perhaps open up for guest blogging and outreach avenues.
  • Encourage your audience to read and share the content themselves with personable call to actions. Sometimes, hopefully most of the time if your sharing is well managed, the content itself will do all the talking.


It’s rare for a business to maintain a constant stream of original, unique content. By actively seeking out valuable, humorous or interesting pieces from other sources, you can plug your own gap and continue to serve up engaging material.

Flickr Creative Commons Image: Samantha Marx

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