We’ve all done it. Let one week of content slide because we’re too busy to write up a fresh blog post. Or skip a day of Facebook posting because we couldn’t quite figure out what to say. Breathe a sigh of relief, you’re not the only one who has issues keeping your content channels fresh!
However, keeping up the social media and blog updates is an important part of getting your website ranking high on Google. It can do wonders for your search strategy to be found for multiple key words and blog posts can inadvertently target some of the latest Google algorithm updates, particularly FAQ style articles. It also keeps your brand current through social media posts and encourages interactions from your audience.
So what do you post in the days that you don’t have content from your current marketing campaign or a blog post lined up in your content plan? That’s where content curation comes in.
By finding existing content that is relevant to your target market’s interests and sharing it through your online channels, you can curate content and add substantial value to your feeds. By doing this, not only will you be saving time in between your own blog posts, you’ll also be offering your readers valuable information, demonstrating your expertise in your field and building relationships with other businesses and influencers in your industry.
Here are some steps you can take to do content curation right:
It’s rare for a business to maintain a constant stream of original, unique content. By actively seeking out valuable, humorous or interesting pieces from other sources, you can plug your own gap and continue to serve up engaging material.
Flickr Creative Commons Image: Samantha Marx