Your Guide to Digital Marketing Acronyms

Without at least a little knowledge it is hard to know whether the mention of a UI should bring about thigh-slapping laughter or an informed nod. Short of mimicking the reactions of those around you and feigning understanding, your only option is to learn.

Do you know your CPA from your CPL? Is CRO likely to improve your ROI or would you be better off looking at your CTR? Whether you’re totally lost or understood everything, it can’t hurt to update your knowledge. While we won’t be covering BO or VPLs (TMI), this handy list will hopefully see you through a conversation with a digital marketer.

So, what sort of acronyms are you likely to come across in a meeting with an SEO (we’ll get to that) team and what do they mean?

SEO – Search Engine Optimisation
SEM – Search Engine Marketing
SMO – Social Media Optimisation
CRO – Conversion Rate Optimisation
SERP – Search Engine Result Page
KPI – Key Performance Indicators
ROI – Return on Investment

Paid Search departments enjoy a good acronym. Your funds and traffic can soon get blurred by a range of unfamiliar terms, so it’s important to know them. Start with the following:

PPC – Pay per Click
CPA – Cost per Acquisition
CPC – Cost per Click
CPL – Cost per Lead
CPM 
Cost per Thousand
CPV 
Cost per View
CTR – Click-through Rate

Whether in a discovery meeting or talking to a designer, there are several incidents likely to result in acronym usage. It is important to learn more about your business during these meetings, so it’s good to recognise the following.

B2B – Business to Business
B2C – Business to Consumer
USP – Unique Selling Proposition
UI – User Interface
UX – User Experience
CMS – Content Management System

While that may not have made you ROFL it should at least form the beginnings of your word bank. You’ll soon be rattling these off like a seasoned professional, but in the meantime, don’t be afraid to ask if an acronym confuses you. It’s hardly a faux pas. Besides, as this blog suggests, we’re always keen to help.

Image source: CollegeDegrees360 Flickr

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