The Brief

On a mission to make other people as passionate about great craft beer as they are, Venn were commissioned by Brewdog to showcase Asda’s new IPA range of craft ale.

Brewdog wanted to celebrate all that is great about the versatile, palette teasing, thirst quencher.

Touted as the King of Craft Brews, Venn’s brief was to raise awareness that IPA is not normal. IPA is not industrially brewed or stuffy. IPA is made in small batches with tender love and care. IPA is exciting and can taste so different with many added twists.

The Solution

We took all 5 craft ales in Asda’s range and dissected their key ingredients and flavour differentiators. From Brewdog’s PUNK IPA with it’s tropical twist and sharp finish, to Goose IPA’s highly hopped beer and fruity aroma.

"Beer drinkers are not pre-wired to like IPAs, you learn to like them, so ordering one is like a craft beer badge of honor."

Bad Co’s ‘Wild Gravity’ with it’s malty base and Stone IPA’s intense, refreshing and extra hoppy brew. We obviously had to sample each one to get a real flavour of why these craft beers are so special. 

Brian Whigham, Managing Director
"A great brand to work with, Brewdog are the fastest growing alternative beer brand and aren't showing any signs of slowing down. Craft beer is an acquired taste but thanks to all the free beer, we're all converted."

The Result

Across the country, small breweries are refreshing, reviving and reinventing beer as we know it. You’d have to go back 70 years to find as many breweries in the UK as we have now. Despite an overall decline in the beer market, real ale’s share is growing – now at 55% and forecast to reach 70% by 2020. We're proud to be supporting the new breed of British boozers. The IPA Revolution is here, so crack open a cold one and enjoy our animation for Brewdog in partnership with Asda.