Claims Dashboard

Separate brewer access for the approval of claims.

Reactive Claims Form

Drop down beer and cider claims form featuring over 700 product options.

In partnership with Budweiser, Heineken, Molson Coors, Carlsberg, Marstons & Asahi we built an industry leading, secure solution to support the pubs, bars and restaurants.

As lockdown bared down, the hospitality sector were greatly affected. Covid-19 caused the immediate closure of pubs, bars and restaurants, dramatically affecting the incomes and livelihoods of millions of people. As an industry that is so close to our hearts, we were grateful to take on this challenge and work alongside the British Beer and Pub Association to provide a service that would allow those affected to restock and re open as soon as possible.

Venn have been impressive partners to work with on the Return Your Beer project in tackling an unprecedented challenge facing the UK beer industry following the Government’s decision to close the on-trade. Mark Wilson / Director of On Trade Sales Operations & Execution at Carlsberg

The Challenge

An estimated 30 million pints were stuck in beer barrels in pubs that were locked down. Not only did the brewers need their kegs back in order to restock, but the venues had already paid duty on beer that was now spoilt.

As lockdown closed pubs, bars and restaurants, 60,000 independent Free Trade Venues were left with no way of claiming back duty, destroying or returning their unused kegs. With 50% of these venues supported through group relationships, 30,000 outlets needed a fully digital solution in line with the HMRC guidelines.

The Solution

What started as an initial idea from Budweiser Brewing Group, soon became the go to solution for the majority of the industry with a total of 24 brewers using the platform for claim approval and processing.

The site launched on June 1st, gaining a spike of 100,000 unique users in the first 24 hours. With tens of thousands of venues pre-registered, the popularity increased exponentially in the first few weeks.

The volume of traffic to site required specific security measures to manage the data load on our servers. Using advanced infrastructure monitoring, we engineered strategic solutions and optimised the database to improve efficiency and user experience.

Features and Functionality

  • Responsive, claim based website with a secure backend login, featuring three different account levels, single venues, groups and brewer accounts
  • Group account features such as bulk CSV uploads to register multiple venues
  • Evidence-based programme with multiple user steps and image storage (700,000 stored images to date)
  • Secure brewer log in and ability to manually approve claims
  • Secure system with proficient evidence submission, fit for the criteria of HMRC 

To read the full project story and learn more about our collaboration with the brewers, head over to our blog.

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Return Your Beer
Return Your Beer

Sector Content Hubs

We created editorial style content hubs for Charlton Morris' three core sectors; Industrial, Life Science & Medical.

Refreshed Branding

Following a brand identity workshop, our design team created a fresh new look for Charlton Morris.

As a refreshing approach to recruitment, Charlton Morris put their content where their mouth is.

With an impressive online presence on LinkedIn but a neglected website, they wanted to build their own content platform for three sector-specific content hubs to sit alongside the group website.

Venn looked at the bigger picture and proposed starting from scratch, going with a full rebrand. They presented data from our existing site and opened our eyes to embarking on a bigger journey instead of just making a website and a new logo. The team were very attentive, keeping us involved during the whole process and seeing incremental changes was really good. With more projects in the pipeline, we look forward to continuing working with Venn in the future. Kris Holland / Head of Marketing - Charlton Morris

Following a competitive 5-way pitch, Charlton Morris were impressed by our data-driven approach and vision for the project. By hosting blogs, videos and podcasts, the goal was to create sites that their specialist audiences would return to as a source of knowledge, not just a list of jobs.

To get to the core of Charlton Morris, we started with a brand workshop and pack designed to clarify their style, values and mission. With this in place, we moved on to exploration, where we decided on consistent names and domains, created a sleek new look and set of logos to match their new positioning.

While the group site was a more traditional build based on eye-catching creative, the sector-specific sites demanded a different approach. To make managing the sheer volume of content more manageable, we even built them a new blog publisher/CMS. Combined with a slick design, SEO best practice and a phased approach – with work on a customisable member's area underway – we ensured Charlton Morris had a flexible platform that was built to last.

Launch Charlton Morris

Launched in September 2019, in line with their annual brand event, they now have a new group site, three sub-brand content hubs and new branding to match their new group structure—all underpinned with a comprehensive guidelines booklet.

We’re proud to call Charlton Morris a partner and are excited to see where our ongoing relationship and projects go.

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Charlton Morris
Charlton Morris

Refreshed Brochure Site

A visually impressive design with clear user journeys and conversion points.

Online Order Portal

Browse over 10,000 live-priced products and manage multiple orders with live order status updates.

LWC needed a full site redesign that was not only in line with their brand and audience, but able to handle their database of over 10,000 products.

Our brief as a refresh of the brochure site, along with rebuilding the customer ordering portal to improve user experience and functionality.

There is no other custom platform in the industry that offers the vast features that LWC now have at their disposal. Martin Graham / Head of Support Centre - LWC

We embraced the engineering challenge of developing a new, flexible solution for present and future business requirements while respecting the legacy of the old system and the business processed that depend on it.

LWC's vast product range was key to the new site, so we combined a visually impressive design with clear user journeys and conversion points. Alongside this, we included their history and core business values, showing the retention of staff and the growth of the business to draw in potential recruits.

Our reimagining of their ordering system means that users can create and manage multiple orders, to their specific depot and delivery arrangements with live order status updates. Other features include a custom list of favourite products for quick ordering, control of invoices, statements and credit notes. For LWC, we ensured administration structure and offers could be assigned and integrated everything with the various in-house systems they use to run their daily operations.

With minimal downtime and a successful go-live, their beautiful brochure website is wowing new and returning customers and saw 295 new registrations within four weeks of launch.

Meanwhile, the Customer Ordering Portal, with its new responsive design and more user-focused interface, has seamlessly integrated with their complex, in-house systems. With over 5,000 users and an average of 350 orders per week, it is proving to be a robust, effective solution.

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LWC Drinks
LWC Drinks

Responsive Design

So bartenders can browse on the go.

Interactive Portal

A stand out design that stays true to the brand.

The Rekorderlig Exchange

With the USA identified as the launch country, they wanted to combine the Rekorderlig story and social feeds with their wider marketing and POS materials. Their aim was to turn bar staff into brand ambassadors and we had a few ideas of how to do just that.

Most trade portals resemble intranets or only focus on function and don’t capture the feel of a brand whatsoever. There’s nothing else out there quite like The Rekorderlig Exchange. Brian Whigham / Managing Director - Venn

To appeal to bartenders and venue owners throughout America, we built The Rekorderlig Exchange. An attractive, appropriate, trade-facing blend of the Swedish cider-maker’s advertising and marketing assets.

By maintaining the distinctive Rekorderlig look and feel, we were able to showcase their products, from humble bottles to innovative warming urns, in style. We also created Joel’s Cabin, which includes guides to his perfect serves, sharing jugs and cocktails and the Trade Shed, also known as the one-stop shop for Rekorderlig trade products and merchandise. Mix in the Tales from the Bar section, which curates social updates and exclusive posts, and you have a memorable blend.

Following a seamless launch, Rekorderlig got their on-brand, on-point trade portal. The responsive website brings all their materials into one convenient package and introduces weary bartenders to a refreshing alternative.

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The Rekorderlig ExchangeRekorderlig
The Rekorderlig ExchangeRekorderlig
Albert Hall Manchester
Albert Hall Manchester

From the likes of Sam Smith to Warehouse Project, Albert Hall is famous for its music events, however they came to Venn with a different challenge.

Our brief was to raise the profile of Albert Hall Manchester as a private hire venue using a paid media strategy to drive traffic to the website and generate enquires.

The team took their time to understand our brand and what we wanted to achieve. Working closely together we targeted areas needing improvements and devised a strategy to drive business and online awareness. We have seen a significant increase in website traffic, enquiries and sales. I would recommend the team to any business looking to drive their brand message and online visibility. Neil Lofthouse / Sales & Events Manager - Albert Hall Manchester

Albert Hall Manchester is owned by Mission Mars, who are an award winning multi concept operator, and the brains behind Manchester's Albert Schloss, Gorilla, Rudy's and Deaf Institute.

After a 4 way pitch, Venn were selected as the agency to drive private hire enquiries and raise awareness of the Albert Hall as a corporate hire and wedding venue.

01.The Solution

After researching the target audience, we identified couples looking for a wedding venue and corporate PAs as our main target groups and used Facebook and Instagram metrics to define their demographics.

We used Paid Search to ensure Albert Hall could be found for active searchers by targeting specific relavant keywords for the target audience. 

To generate awareness and engage users higher up the sales funnel, we also used targeted ads using lookalike audiences on Facebook & Instagram, paired with creative imagery and content to spark interest in the venue.

02.The Results

Our campaign generated almost 240,000 impressions and we saw 115% increased traffic to site. Albert Hall Manchester received 75 leads in the first month alone and overall saw an increase of 195% in private hire enquiries. Finally, we are proud to report a 1:5 Return On Investment for this campaign.

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Career Pathway

Video Content

As one of the Sunday Times Top 100 Companies to Work For, Roc wanted a careers site that reflected their unique culture.

Having already worked with the brand on their main recruitment site, our brief was a bold careers site with a strong design to showcase the benefits of working for Roc. 

Fantastic people, creative solutions. Thank you Venn! Daniel Evans / Head of Marketing - Roc Search

Launch Roc Careers

Since we had already worked with Roc on their main recruitment site, we already had a deep understanding of their brand and business. We established that a more 'fun' approach was needed for the careers site, to stand out in a competitive recruitment sector.

The Roc brand already stands out thanks to the use of colour, gradients and bold typography, so to bring that over to the careers website and make it stand out, even more, was a bit of a challenge. We used bigger fonts, angeled assets and more vibrant gradients from their colour palette against background elements to create a more dramatic look that was more engaging yet still consistent for the brand.

We used Bootstrap 4 to ensure the site the design was responsive and mobile-first and SVG/CSS masks to achieve the desired effects on the assets, this ensures that the Roc team can update the content using our CMS without needing to edit imagery.

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Roc CareersRoc Careers
Roc CareersRoc Careers
Integrated Digital Marketing StrategyRE:NEW Beauty
Integrated Digital Marketing StrategyRE:NEW Beauty

We took the concept of RE:NEW and turned it into a reality with a clear brand proposition and delivered a full digital marketing strategy to grow the training division of the business.

Working with Venn has been an exciting journey; they brought our concept of RE:NEW Beauty to life and have taken us from being an established global leader in Bio Sculpture to a new home for beauty professionals across multiple renowned brands. From the initial brand workshop, through to the optimisation of our website and ongoing digital marketing strategy, we have been impressed by the support from the whole team. Claire Aggarwal / Head of Business Development - RE:NEW

We began the process with a full brand workshop, to get under the skin of RE:NEW and create the personality, values and mission of the new brand. From this, we decided on a consistent name, created a fresh new logo and colour palette with a clear set of guidelines for the brand going forward.

01.The Solution

Once we had clarity over the brand, it was time to look at their site, which had recently been migrated to the new domain but needed a full SEO review to help stabilise their visibility.

RE:NEW had a trade-only eCommerce site on the Shopify platform. We upgraded the site to improve the online presence for the training division of the business, creating landing pages optimised for search visibility and designed to engage users on-site with a clear journey to drive potential technicians to train with their brands.

Once we were happy with the destination, we created an integrated strategy across all RE:NEW’s digital channels to build an online presence for all their training courses, increase visibility in search results and drive targeted traffic via paid ads.

02.The Results

We delivered a 360-degree relationship, from the brand strategy to website optimisation and ongoing marketing campaigns. 

In the first quarter since the site upgrades, we have seen great results:

  • Monthly search queries for the brand have increased by 736% YoY
  • 103% increase in overall keyword visibility
  • 30% increase in training course applications
  • Training related keyword visibility increased by 212%
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We Buy Any House
We Buy Any House

This market is extremely competitive and hugely saturated, with several companies competing with very similar brand names.

Our initial objective was to improve the search performance for WeBuyAnyHouse.co.uk. We knew that customer’s circumstances can be quite sensitive and so we created a campaign that instilled trust, so they could take the hassle out of selling a home.

Venn managed our search marketing and web development and i have been delighted with the service i have had from them. The account management is always responsive, and they have helped us constantly stay ahead of the industry with the specialists working on our account, particularly in PPC. Tom Floyd / Head of Digital - WeBuyAnyHouse.co.uk

We created a multi-channel strategy which consisted of 10 key parts. To begin, we defined the target audience nationally and then designed the strategy which considered the market, output/creative, conversion funnel integrating all paid channels, all in a timeline which coincided with a quick house sale.

 

01.The Solution

We produced video content to build customer trust on site, creation of PPC landing pages, CRO looking at the performance of the specific PPC pages. We also created new landing pages for each of the best performing areas in the UK, with a looped video to increase engagement and conversion on site.

For paid search, accounts were restructured in line with best practice and our creative teams optimised the Display and copy. All channels were updated with the site and industry changes alongside ambitions of short, medium and long-term campaigns complementing other channels both on and offline.

To help boost organic performance, we created a hub of content onsite in relation to how and why people need to sell their houses quickly.

02.The Results

In addition to the substantial increase in traffic and conversions, we are pleased to show the proportion of qualified leads has increased. This shows that despite us trying new channels and different propositions, we have improved the overall lead quality.

From an SEO perspective, we saw a significant improvement in Keyword Rankings and our long-tail keyword focussed blog content resulted in a featured snippet for "Can I sell my house to my son for £1".

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MRL
MRL

MRL Consulting Group is a global specialist recruiter for the niche high technology and financial markets.

Our objective was to improve organic visibility within the Semiconductor sector and create content to position MRL as an authority in this market to attract Active & Passive candidates.

The working relationship with the team at Venn has been fantastic! They have understood our goals and implemented some fantastic changes, which I am pleased to say have had some incredible results. When it comes to looking at the SEO strategy, they have done an outstanding job. From the initial analysis to implementation, it's been first class. Billy Humphreys / Senior Marketing Manager - MRL

At the beginning of the year, MRL asked how we could drive more brand visibility, increase traffic and drive more conversions to grow their candidate database in a specific sector. Following a site traffic analysis, we discovered only 10% of MRL’s ranking keywords were related to the sector they wanted to target.

 

01.The Solution

Following in-depth keyword research around the sector, we decided to build out six sub-sector landing pages with keyword-focussed content specifically catering for the job titles we were looking to target.

We created a supporting content strategy to target long-tail keywords and took a collaborative approach working with MRL’s PR agency to review content from an SEO perspective. MRL has also been proactively sharing out the content across their social channels to drive traffic back to the site.

02.The Results

After careful monitoring and seeing initial success, we continued to build out pages and MRL now have 15 sub-sector landing pages for a range of job titles spanning the semiconductor sector. In addition to this, the semiconductor sector page is now the best converting landing page for job applications, which shows increased conversions as a direct result of higher volumes of more relevant traffic.

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Silhouette feature

Users can to see exactly how the finished product will look and where the silhouette will be printed in relation to the map’s features.

Product customisation

Once a map has been chosen it can be moved around and adjusted on each item, enabling the customer to visualise the finished product and customise it to their exact specification.

Their products range from passport holders and keyrings to ceramic tiles and armchairs, each custom designed with the vintage map location of your choice.

The brief was to build a bespoke new website with a smooth customer journey and a simple ordering system that allowed bespoke products to be previewed with their selected map overlaid.

Building a product which not only gives users an enhanced buying experience but also revolutionises the way the client processes orders has been a challenging but rewarding accomplishment. We are all very excited to see what the new website can achieve as part of a new partnership between Venn Digital and Atlas & I. Nick Earley / Project Manager - Venn

Atlas & I had a WordPress site and eCommerce plug-in, but functionality was limited and resulted in the design process causing long order lead times. The main disadvantage was the inability for customers to visualise the product as it would be received. Our CMS, Apteve, gave us the flexibility to build a bespoke system with unique functionality to create this experience and improve the overall efficiency of the sales process.

We engineered a major redesign of the site to ensure it is easy to navigate and created an interactive product preview, which displays the product exactly as the customer will receive it. We worked with cartography suppliers to access vintage maps in digital form and integrated with a third-party GIS specialist to achieve the geo-reference functionality, accurately matching up towns and postcodes with the correct coordinates of the sourced antique maps.

Once a map has been selected, it can be adjusted to fit the product to the customer's exact specification, by using the drag and zoom features. On certain products, customers can also layer silhouette artwork to add further personalisation. Users can preview exactly where the silhouette will be printed in relation to the map’s features, to ensure nothing important is covered.

The new ordering system uses the map coordinates and mathematical calculations to ensure product looks exactly as the user is expecting, down to the correct resolution and dimensions which ensures accurate manufacturing of the product. Previously, confirming the map to be printed was a manual process that could take days of communication to finalise so we have drastically reduced order lead times, improved the customer experience and increased productivity for Atlas & I.

Take a look for yourself here

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Digital CommunityAtlas & I
Digital CommunityAtlas & I

Interactive product details

Content Hub

The site needed to represent Bahco's international presence and extensive product database.

Each territory manager needed the power to run region-specific product launches, relevant content and events. Bahco also wanted a site that did more for their end-users and distributors, so we considered customer journeys, user experience and the relaunch of Bahco World, their content hub.

Venn delivered a truly integrated, multi-territory site that anchors our parent company but also gives each country the freedom to take care of their own marketing activity. We’re thrilled with the end result. Mónica Ortiz de Zárate / Marketing Director - Bahco

We delivered a clean, responsive design with a new country folder structure to ensure each country had their own version of the site, in their own language and with their own modifiable content. This was made possible by our designers and developers who worked with our own CMS, Apteve, to create a large, attractive site built from the ground up using informed UX decisions. Our SEO team ensured a successful site migration, with site indexing and ranking on an international level with correct Hreflang attributes, creative solutions for optimised Google page speed and a lot of redirects.

We diversified the content shared on Bahco World, including the stories behind tools, tips from global experts and content from Bahco-sponsored events and teams, such as Sweden Rock and the Signatech Alpine Le Mans team. On top of this, we created tailored pages and exciting competitions for each of their product launches and key events, to create a buzz and encourage their customers to get involved with Bahco.

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Bahco
Bahco
Petroplan
Petroplan

Rather than using saturated mediums such as Indeed or LinkedIn, Petroplan wanted to utilise their own channels and encourage candidates to apply direct on-site.

This allowed Petroplan to grow their own talent pool and attract unique candidates, whilst simultaneously improving the quality of candidates being presented to clients.

The paid media strategy we put together for Petroplan had worked even better than we thought it would! With a structure which targets both active and passive candidates with relevant roles, we were able to keep average costs low and engagement high which ultimately helped drive great volumes of applications on site for a price well below forecast. Lawrence Jones / PPC Manager - Venn

With more companies and roles cropping up every day, more than ever before, Petroplan needed to stand out on all their platforms and marketing channels.

We targeted both the active and passive markets effectively, leading to higher quality candidates for costs similar to the bigger job boards.

01.The Solution

We created a strategy which positioned Petroplan at all the key touchpoints in a candidate’s journey searching for a new role. This included proactively targeting potential candidates on Facebook for a specific role and capturing candidates actively searching for the same role on Bing or Google. This gave Petroplan an advantage over competitors who focus on widely-used recruitment sites or job boards.

This strategy allowed us to target both the active and passive markets effectively, leading to higher quality candidates for costs similar to the bigger job boards.

By targeting generic Oil & Gas keywords we were able to increase brand awareness with those higher up the conversion funnel. We also kept a strong focus on optimising and continuously updating ads to ensure they aligned with current roles matching live job terms.

Through social platforms and Google display campaigns, we remarketed to audiences interested in specific sectors and job types, keeping Petroplan at the front of their minds. Finally, we expanded our reach through lookalike audiences, basing these off candidates who had already converted on-site.

02.The Results

Within a month of taking over Petroplan’s paid channels we saw positive results:

  • Click-Through Rate improve by 122%
  • Applications increased by 261%
  • Cost per conversion dropped by 59%

If we compare our results to the previous quarter, we can see that overall:

  • Applications rose by 151%
  • Conversion rate increased by 98%
  • Cost per conversion decreased by 45%
Send us your brief
LiFE ResidentialLiFE Residential
LiFE ResidentialLiFE Residential

LiFE Residential wanted to display their property portfolio effectively, but in a more engaging way for both tenants and landlords.

After the successful launch of their new website, our brief was to drive organic and paid traffic to improve lead conversions from investors, landlords and tenants.

This campaign is a great example of how all departments at Venn have worked together to form an integrated strategy with proven results. We worked very closely with LiFE's internal marketing team and while their focus is B2C comms, we complement this by focussing on B2B, ensuring there is a coherent and consistent message for each audience. Leah Tillyer / Head of Client Services - Venn

We delivered a full-service solution with a new website, full technical SEO implementation, content and campaigns, PR support, paid search and display remarketing, video content and conversion rate optimisation.

01.The Solution

In a bid to gain an even deeper understanding of the target audience, we conducted an independent survey of 1600 London residents. We asked the audience lifestyle questions which enabled us to gain fresh insights into many of London's boroughs and collect our own unique data, which we used to gain coverage for LiFE in key publications such as Time Out magazine.

To really engage potential tenants, we created some interactive on-site content including an interactive quiz, as we felt it would be a great way to help over-whelmed house hunters find their ideal London location.

To reflect LiFE's philosophy, that they sell lifestyles instead of just the properties, we centred the quiz around personality factors, hobbies and interests and reflected this in information listed on the individual location pages, such as bars, parks and restaurants.

We complimented this with a digital PR strategy which involved regular press-releases and campaigns to secure coverage, citations & links to drive referral traffic back to site.

02.The Results

As a result, we have so far seen a 64% increase in organic traffic YOY; organic being the biggest driver of traffic to site. These users also spend the longest time on site (over 3 minutes). From a PPC perspective, we have successfully increased the volume of relevant traffic to site, improved the click-through rate of adverts and achieved an overall increase in investment enquiries.

Our PR efforts have seen LiFE Residential featured in Prime Residential (a leading property magazine), Timeout Magazine (mass media coverage in London) and Ham&High (a local newspaper) to name a few.

The location quiz “Where should you live in London?” has been taken over 1,500 times and is continuing to receive daily traffic.

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