Albert Hall Manchester
Albert Hall Manchester

From the likes of Sam Smith to Warehouse Project, Albert Hall is famous for its music events, however they came to Venn with a different challenge.

Our brief was to raise the profile of Albert Hall Manchester as a private hire venue using a paid media strategy to drive traffic to the website and generate enquires.

The team took their time to understand our brand and what we wanted to achieve. Working closely together we targeted areas needing improvements and devised a strategy to drive business and online awareness. We have seen a significant increase in website traffic, enquiries and sales. I would recommend the team to any business looking to drive their brand message and online visibility. Neil Lofthouse / Sales & Events Manager - Albert Hall Manchester

Albert Hall Manchester is owned by Mission Mars, who are an award winning multi concept operator, and the brains behind Manchester's Albert Schloss, Gorilla, Rudy's and Deaf Institute.

After a 4 way pitch, Venn were selected as the agency to drive private hire enquiries and raise awareness of the Albert Hall as a corporate hire and wedding venue.

01.The Solution

After researching the target audience, we identified couples looking for a wedding venue and corporate PAs as our main target groups and used Facebook and Instagram metrics to define their demographics.

We used Paid Search to ensure Albert Hall could be found for active searchers by targeting specific relavant keywords for the target audience. 

To generate awareness and engage users higher up the sales funnel, we also used targeted ads using lookalike audiences on Facebook & Instagram, paired with creative imagery and content to spark interest in the venue.

02.The Results

Our campaign generated almost 240,000 impressions and we saw 115% increased traffic to site. Albert Hall Manchester received 75 leads in the first month alone and overall saw an increase of 195% in private hire enquiries. Finally, we are proud to report a 1:5 Return On Investment for this campaign.

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