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We delivered a clean, responsive design with a new country folder structure to ensure each country had their own version of the site, in their own language and with their own modifiable content. This was made possible by our designers and developers who worked with our own CMS, Apteve, to create a large, attractive site built from the ground up using informed UX decisions. Our SEO team ensured a successful site migration, with site indexing and ranking on an international level with correct Hreflang attributes, creative solutions for optimised Google page speed and a lot of redirects.
We diversified the content shared on Bahco World, including the stories behind tools, tips from global experts and content from Bahco-sponsored events and teams, such as Sweden Rock and the Signatech Alpine Le Mans team. On top of this, we created tailored pages and exciting competitions for each of their product launches and key events, to create a buzz and encourage their customers to get involved with Bahco.