£12.3bn
Spent Online
£12.3bn is spent online grocery shopping in the UK.
68%
Forecast growth
The growth forecast for the online grocery market is 68%.
550
Searches
Every hour there are 550 searches online for Gin related keywords.
Grow your brand & reach the right target audience.
Digital shapes the way a customer interacts with a business.
These interactions cause shifts in consumer expectations, which ultimately affects how much they are willing to invest in your brand.
As an experienced FMCG marketing agency, we can provide a strategy for a website and all your digital channels, to grow your brand and reach the right target audience.
Think about
- Where are your customers online?
- How are you measuring the success of your online presence?
- What are you doing to grow your audience?
- Why should your customers engage with you online?
The challenges...
01Challenger Brands
There’s been an explosion in the number of start-ups and the emergence of mainstream "artisanal" segments – prime examples being craft beer and artisan gin. These brands have gone back to basics, developing products that are worth the higher price tag and have conviction in spades but most importantly, they're digital-first. Translating their proposition directly to consumers and driving the demand.
02Millennial Values
Millennials now account for over a quarter of the population. As the next generation of parents, who on average spend £96 per week more on groceries and care about purchasing products from brands that share their attitudes and opinions. They all start their customer journey online, searching for new brands to discover.
03Amazon Fresh
Amazon Fresh gives you access to Amazon Pantry plus a huge number of fresh and frozen perishables. Currently, the service is available in hundreds of postcodes across London and southern England, with scope to expand across the UK.
That’s where we come in
01.Our approach is based on decoding digital
At Venn, we understand the complex, changing world we work in, and do everything we can to make succeeding within it simpler.
We take a consumer-centric approach to FMCG marketing and focus on the needs and aspirations of your customers. We map out the customer journey from discovery to conversion and create a strategy based on your specific objectives.
02.Adapt to get ahead
As your competitors move into the digital space, can you afford to be left behind? we’ve helped companies throughout the FMCG sector adapt to the latest digital trends and get ahead of their competition.
While we understand our key markets, you know your sector and business better than we ever could. By getting under your skin, we can work together, play to our strengths and help you get ahead of your competition.
03Trust, but never settle
Digital moves and changes rapidly, so ambitious businesses need a reliable but flexible partner succeed. They need a partner like Venn.
Brands we work with
View related case studies
I would recommend the team to any business looking to drive their brand message and online visibility.
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