As we looked around the vast exhibition halls at the Excel in London, it was quite clear that we were the only digital agency in sight. Visitors throughout the day were intrigued with our stand... but where was the food or drink?
If we still had their attention despite the lack of free food, then they were most probably a manufacturer in need of our help.
We are entering an era where manufacturers have more opportunities to speak, listen and engage directly with consumers and stockists than ever before. At Venn, we have been working with companies such as Brewdog, Berry Bros & Rudd, Rekorderlig cider, Carrs Foods, LWC Drinks and J W Lees brewery to build websites, trade portals and marketing campaigns that increase profitability and generate new business.
Traditionally this space has been filled with complex legacy systems where the total cost of ownership can run into the millions. Expensive to configure, maintain and update these systems have been restrictive to manufacturers who are looking to manage costs and ensure consistent growth. From a generation reliant on expensive sales people, middlemen and very little data, the opportunity to gain greater visibility is now.
Streamline sales and add value to customers with an E-Commerce site and Content Hub.
Automate and accelerate stockist purchases with a Trade Portal and Email Strategy.
Grow consumer awareness, sales and loyalty with SEO, PPC and Content Marketing.
The IFE saw the launch of Venn's own SaaS B2B trade commerce platform, Auracore, to the manufacturing industry. In response to the above, we have been working tirelessly on a new product which is now available for beta testing. It allows manufacturers, wholesalers and stockists to build faster relationships online, whilst using our machine learning techniques to increase productivity and profitability.
Buyers and sellers still want the ability to trade freely but they want to do this online through a marketplace to suit them, when and where they choose.
For more information on Auracore, or to be an early adopter, complete the form below and one of our team will be in touch.
If you visited the IFE then you may have also seen us filming the event as one of the official partners - keep an eye on our twitter for the final edit! Thank you to everyone who came to see us at stand N2121 and we look forward to working with some of you very soon!