LiFE Residential specialise in new build, luxury developments and are one of the UK’s leading privately owned real estate agencies. With 13 offices across London and international offices in Hong Kong and Singapore, they are well positioned to provide lettings, sales and property management throughout London.
We have been working with LiFE since 2016 and our brief was to drive organic and paid traffic while increasing lead conversions from investors, landlords and tenants. We now also work with the client to increase their exposure to investors in Hong Kong and Singapore.
Once we launched LiFE's brand new website, we focused our efforts on two content marketing initiatives to increase brand awareness and drive traffic to the site. In a bid to understand their target audience even further, we conducted an independent survey of 1600 London residents. We asked the audience lifestyle questions which enabled us to gain fresh insights into many of London's boroughs and collect our own unique data on which to base our campaigns.
In a bid to truly understand LiFE’s target audience, we conducted an independent survey of 1600 London based participants
Using this data, we designed and built a quiz aimed at helping house hunters find a location to live in London that was best suited to their personality. LiFE’s philosophy is that they sell lifestyles and not properties, so this campaign complemented their brand ethos perfectly. The website itself reflects this, focusing on the main attractions and selling points of each borough in London. Factors such as markets, bars and transport links all play a role in giving potential tenants and house hunters an insight into the local community. The properties that LiFE Residential have to offer are then promoted on these landing pages, however they are very much a secondary focus, with listings found near the footer of each page.
This campaign is a great example of how all departments at Venn have worked together to form an integrated strategy with proven results. We work very closely with LiFE's internal marketing team and while their focus is B2C comms, we complement this by focussing on B2B, ensuring there is a coherent and consistent message for each audience.
We have delivered a full service solution with intial designs of a new website, full technical SEO implementation, onsite content and campaigns, PR support, paid search and display remarketing, video content and conversion rate optimisaton.
As a result, we have so far seen a 64% increase in organic traffic YOY; organic being the biggest driver of traffic to site. These users also spend the longest time on site (over 3 minutes). From a PPC perspective we have successfully increased the volume of relevant traffic to site, improved the click through rate of adverts and achieved an overall increase in investment enquiries.
Our PR efforts saw the location quiz “Where should you live in London?” featured in Prime Residential (a leading property magazine), Timeout Magazine (mass media coverage in London) and Ham&High (a local newspaper) to name a few. Over 330 people played the quiz within the first 3 months.
We are now working with LiFE on a global scale and due to our relationship and weekly reporting, we are a true extension of their inhouse marketing team.