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We embraced the engineering challenge of developing a new, flexible solution for present and future business requirements while respecting the legacy of the old system and the business processed that depend on it.
LWC's vast product range was key to the new site, so we combined a visually impressive design with clear user journeys and conversion points. Alongside this, we included their history and core business values, showing the retention of staff and the growth of the business to draw in potential recruits.
Our reimagining of their ordering system means that users can create and manage multiple orders, to their specific depot and delivery arrangements with live order status updates. Other features include a custom list of favourite products for quick ordering, control of invoices, statements and credit notes. For LWC, we ensured administration structure and offers could be assigned and integrated everything with the various in-house systems they use to run their daily operations.
With minimal downtime and a successful go-live, their beautiful brochure website is wowing new and returning customers and saw 295 new registrations within four weeks of launch.
Meanwhile, the Customer Ordering Portal, with its new responsive design and more user-focused interface, has seamlessly integrated with their complex, in-house systems. With over 5,000 users and an average of 350 orders per week, it is proving to be a robust, effective solution.