MRL Consulting Group is a global specialist recruiter for the niche high technology and financial markets. We’ve been working with them since June 2018 when we launched their new website.
At the beginning of the year, MRL asked how we could drive more brand visibility, increase traffic and drive more conversions to grow their candidate database in a specific sector. Following a site traffic analysis, we discovered only 10% of MRL’s ranking keywords were related to the sector they wanted to target.
Our SEO objective was to improve organic visibility within the Semiconductor sector and to position MRL as an authority in this market.
The first stage was to conduct a review of the site as we had six months’ worth of traffic data from when the site went live. To start, we made technical improvements and implemented Google For Jobs before, then we made content recommendations for core pages based on user interaction.
MRL wanted to target both Active & Passive candidates in the Semiconductor & Component sector.
So, following in-depth keyword research around the sector, we decided to build out six sub-sector landing pages with keyword-focussed content specifically catering for the job titles we were looking to target.
We created a supporting content strategy to target long-tail keywords and took a collaborative approach working with MRL’s PR agency to review content from an SEO perspective. MRL has also been proactively sharing out the content across their social channels to drive traffic back to the site.
After careful monitoring and seeing initial success, we continued to build out pages and MRL now have 15 sub-sector landing pages for a range of job titles spanning the semiconductor sector. In addition to this, the semiconductor sector page is now the best converting landing page for job applications, which shows increased conversions as a direct result of higher volumes of more relevant traffic.