It was an easy decision to make the garden studios themselves central to the design, but the homepage needed a distinctive edge. To provide this, we opted for an animated illustration that demonstrates the journey of a studio and how it can fit in with natural surroundings without detracting from them. Along with a smooth homepage journey and Scalable Vector Graphics (SVGs) we ensured every element of the site was built with fitting precision.
As a new brand, just crafting a site wasn’t going to drive interest by itself. To get in front of the relevant audience and engage with them, we decided to join the She Shed conversation and look to lead the way. We ran a survey that asked people about their personal space and explored the interpretation of terms like man cave and she shed. We also spoke to influential women about their spaces and combined this information to reinforce the importance of having your own retreat.