The initial focus of our campaign was on infographics. We created two visuals that looked at the history of the driving licence and driving regulations. In terms of imagery, typical stock photography was never going to be good enough, so we sourced, edited and created high quality, eye-catching visuals. To reflect the feel of the different eras, the fonts and images on both the infographics gradually shift from vintage to modern, as they are scrolled through.
For the first of our interactives we created a quiz that asks, could you still pass your theory test? To reach a high page speed and keep eyes on the questions, we implemented a simple, efficient design. Clearly displaying the information should be the first priority of any quiz style content and we replicated how an actual theory test is presented to provide an authentic, albeit shorter version of the test. We hoped to see a lot of passes, but also prompt those who failed to revisit The Highway Code.