Building on an established identity
Early into the project, it became clear that a new website wasn’t going to be enough. They had the concepts, the people and the expert knowledge, now Proco Global needed a distinctive online presence. To stand out as opinionated, deliberate specialists.
From tone of voice and typeface to logo and colour palettes, we injected their personality and values into every pixel. The result is a strong, confident brand that is instantly recognisable through copy or imagery.
Alongside the website, we produced a complete brand guidelines document that can be referred to whenever Proco Global create additional materials for internal or external means.
It was crucial that the site represented their global scale. By adding details like the international clocks and rich office location pages to the contact us section, we were able to build their non-centralised, worldwide team in to their site. This reflects their international presence, as well as the multi-territory businesses they serve.
The specialist emphasis of the brand is displayed in the individual attention we've given to the sectors, including dedicated icons and detailed pages, and in the consultants who know these industries inside out. The selfies of each member of staff not only bring life to any ‘Meet the Team’ aspects, but also represent Proco Global’s people orientated culture.
As a result of our brand development, everything is delivered with a distinct tone and visual style that positions Proco Global as unique in the Global Supply Chain Management recruitment sphere.