The Beer Hop microsite was designed around an interactive mechanic to help beer lovers discover JW Lees’ ales and learn about the different tastes on offer. To do this, users are asked to select the flavour and colour of their perfect pint before making three suggestions tailored to their taste, whether fruity, hoppy or hazel brown.
To turn online traffic into offline footfall, the Beer Hop promoted an offer to try 3 JW Lees beers for the price of 2. This deal was fulfilled by a downloadable voucher code provided at the end of the Beer Hop that entitled users to a third off in one of four JW Lees pubs. We also designed promotional posters, drip mats and tap hooks to reinforce the campaign and entice ale lovers online to find the perfect pint and download their voucher. From the smartphone app to the coasters, we made sure users were immersed in the Beer Hop at every touch of their drinking experience.