Rekorderlig wanted to give their Beautifully Swedish cider a trade-facing home. With the USA identified as the launch country, they wanted to combine the Rekorderlig story and social feeds with their wider marketing and POS materials. Their aim was to turn bar staff into brand ambassadors and we had a few ideas of how to do just that.
To appeal to bartenders and venue owners throughout America, we built The Rekorderlig Exchange. An attractive, appropriate, trade-facing blend of the Swedish cider-maker’s advertising and marketing assets.
To bring Rekorderlig from the heart of Scandinavia to the bars of America, we knew we had to stand out while staying true to the brand.
By maintaining the distinctive Rekorderlig look and feel, we were able to showcase their products, from humble bottles to innovative warming urns, in style. We also created Joel’s Cabin, which includes guides to his perfect serves, sharing jugs and cocktails and the Trade Shed, also known as the one-stop shop for Rekorderlig trade products and merchandise. Mix in the Tales from the Bar section, which curates social updates and exclusive posts, and you have a memorable blend.
Most trade portals resemble intranets or only focus on function and don’t capture the feel of a brand whatsoever. There’s nothing else out there quite like The Rekorderlig Exchange.
Following a seamless launch, Rekorderlig got their on-brand, on-point trade portal. The responsive website brings all their materials into one convenient package and introduces weary bartenders to a refreshing alternative.
With a perfectly suited solution of convenience and elegance, Rekorderlig now have everything they need to win hearts and new business across the world.