There’s a widespread misconception that design is how something looks, that it is purely aesthetics. Many people don’t realise that successful design is actually about solving a problem, and unlike art, form follows function.
Product Design is an entire process. It is the method of understanding and investigating, to find the problem before crafting the solution. At Venn, we approach every project from a human-centred perspective. We take pride in being research-led, as a strong understanding of your audience is key to effective design.