Summary
Download our B2B marketing guide to explore how an understanding of the business growth cycle can add value to your content.
In this guide, we explore the methodology of finding your niche as an agency via business chapters and stages of growth. Every business goes through a typical lifecycle of growth, from start-up to acceleration and maturity. At each stage, their pain points, challenges and motivators are different, meaning marketing and messaging needs to adapt to target decision-makers. But how does your strategy and service adapt based on the customer's expectations?
This guide is aimed at recruitment marketers and agency owners to inspire a new way of approaching recruitment marketing strategy. This approach supports campaigns to help agencies add value to their client audience through content. We want to explore content themes, emotions and motivators for businesses at each stage, providing real-life examples to inspire your marketing.
With an explanation of each chapter in business growth, supported by content themes and a handy content calendar template, this guide has everything you need to get started.
