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Redefine Your Client Attraction Strategy
Ready to boost your revenue and generate quality client leads? Our client attraction service offering will get your site ranking with optimised content focused on connecting with your target audience and attracting clients to your business.
Do you need more clients?
We're on a mission to transform the way people search and apply for jobs. With over a decade of experience delivering premium recruitment marketing to global brands, we take a targeted and strategic approach to client attraction strategies.
Grow your brand’s visibility
Using focused keyword strategies and industry expertise, we’ll grow your brand’s visibility and build your authority in your recruitment specialisms one area at a time. We do all this without spreading your budget thin and with accountability for what we produce.
Connect with your target audience
We’re obsessed with our customer's customers, which is why the search terms we target are relevant to your business and the industry you operate in. We’ll tap into traffic and audiences you thought were impossible to reach to help you attract more clients.
Optimise your content with intent
Our client attraction offering will help your brand’s recruitment website become more easily found. We’ll do this by optimising your content with the high-intent job and recruitment-related search terms your audience regularly types into search engines.
Navigating the shift: A strategic triumph in renewable energy SEO
With a heritage in oil and gas, our client, NES Fircroft, needed a targeted strategy to boost its visibility in the renewables sector and attract more client leads. A combination of keyword optimisation, content refinement, and tech SEO best practices resulted in a heightened online presence, improved search rankings, and increased organic traffic. We helped establish NES Fircroft as a prominent player in the renewable energy sector.
144%
Increase in renewable keywords
85%
Increase in organic conversions YoY
92
Website health score post-go-live out of 100
Our client attraction service offering
Transform your client attraction strategy with our service offering. Our strategists utilise a range of tactics and skills to deploy multi-channel strategies that meet your business needs.
Tech SEO
Elevate your brand with support from our technical SEO service. We deliver the expertise required to build and maintain the strong foundations of recruitment websites with ongoing optimisation.
SEO Strategy
Empower your recruitment website with our expert SEO strategy services. Our dedicated strategists craft tailored blueprints, quarterly strategies, and reports to deliver unparalleled opportunities and results for your brand.
SEO Copywriting
Enhance your conversion rates and boost your rankings in your specialist recruitment domains with support from the expertise of our copywriters, who can craft premium content tailored for SEO and optimal performance.
Content Marketing
Engage with your target audience and boost your brand's visibility with valuable content that captivates and converts. Our content marketing services will help you drive tangible results for your brand.
Recruitment Marketing Campaigns
Maximise ROI with engaging multi-channel recruitment marketing. We’ll align your sales and marketing goals, deliver targeted seasonal campaigns, and drive leads through strategic, data-driven content.
Brand Consultation Services
We dedicate our attention to helping brands stand out in the recruitment market. Our brand consultation services uncover your unique value proposition, create consistent branding, and deliver strategic guidance to enhance your market presence.
Introducing our SEO blueprints
As part of our client attraction offering, we’ll present you with a bespoke SEO blueprint detailing the work we’ll deliver for your brand quarter by quarter. Our bespoke blueprints and focused client attraction strategies allow us to tailor our work to your recruitment goals.
Your carefully-crafted blueprint will include the following:
On-Page Strategy
The on-page strategy is a crucial tool in our SEO efforts. It offers recommendations to improve your website's keywords, meta tags, and URL structure with the goal of higher search engine rankings and increased traffic. By utilising this tab, we can provide a comprehensive approach to optimising your website's on-page factors, which can significantly impact your overall search engine visibility.
Content Calendar
Your content calendar is an organised schedule outlining the planned tasks and deliverables we have planned for each quarter. This calendar ensures we stay on track with your brand's SEO objectives and content goals. By having a clear plan in place, we can prioritise tasks, manage resources effectively, and produce high-quality content that connects with your audience. Ultimately, this helps us to achieve long-term success in our SEO efforts and drive growth for your brand.
Content Audit Summary
The content audit summary summarises everything identified in your content audit. We've designed a tiered ranking system for your content, allowing you to gain insights into which content performs well and which may require improvements. This allows us to prioritise our efforts and focus on optimising the content with the most potential for improving your website's SEO performance.
Content Audit
Your content audit involves a detailed analysis of your website's content on a URL-by-URL basis to identify any gaps and opportunities for improvement. By examining factors such as page structure, keyword usage, meta information, and Google Analytics Data, we can gain insights into which pages require optimisation to improve your website's search engine visibility.
Competitor Ranking (Sector)
The competitor ranking section of your bespoke blueprint details your website's target keywords for your chosen specialism or sector of focus. We use industry tools and manual searches to identify your competitors and analyse their search engine rankings for the same target keywords. With this, we can gain insights into how your website performs compared to your competitors and identify opportunities for improvement.
Competitor Ranking (Brand)
This section provides an overview of the keywords we aim to target with the new site, mapped against five of your overall search competitors. We use a combination of industry tools and manual searches to identify and monitor your top competitors.
By tracking your competitors' rankings, we can gain insights into how your website performs compared to your competition and identify opportunities for improvement. This approach helps to ensure that your website is optimised for search engines, aligned with your target audience's needs, and positioned for success in your industry.
Competitor Keyword Positions
The competitor keyword positions list each hero keyword (primary targeted keyword) identified in the on-page strategy for your homepage and specialisms. We use this list to track the search engine rankings of your top competitors for each keyword, highlighting who is ranking in positions 1-10 on search engines. Here, we also monitor keyword volume and difficulty information, including which URLs rank for the specific keyword.
InfoQuery Keywords
Your InfoQuery keywords are a list of long-tail keywords to inspire content or use in your strategy. This list benefits your SEO strategy as it helps us identify the topics and questions your target audience is searching for. By incorporating these keywords into your content, we can ensure your website is optimised for search engines and aligned with your target audience's needs.
Location Keywords
Location Keywords are variations of your core keywords, including location qualifiers such as city, state, or region. These keywords are essential to your SEO strategy as they help us to target local audiences and improve your website's visibility in local search results. By incorporating these keywords into your content, we can ensure your website is optimised for search engines and aligned with the needs of your local target audience.
Case studies, testimonials and results
Our partnership approach allows us to support brands at each stage of their growth. Our long-standing relationships focus on customer acquisition for your business and ensure marketing ROI.
Case Study
Average over 300 Marketing Qualified Leads per month through industry insights, guides and downloads.
Client Result
144% increase in ‘renewables’ related keywords & total increase in keywords of 57% from 14,728 to 22,918.
Case Study
Website contributed, on average, over $300,000 in revenue each year for the first 2 years since website go-live with Venn.
Client Result
£60,000 revenue generated in 1 month attributed to organic searches for ‘Crypto Recruitment Agency’.
Client Result
Job applications increased by 65.2% in less than 6 months.
Client Result
‘Mining recruitment’ campaign. Produced 116 B2B Marketing Qualified Leads. 325% increase in ‘mining’ related keywords.
Case Study
An agile web design for a fast-changing recruitment market, resulting in a 60% increase in client enquiries.
Client Result
Keyword increase of 353% from 330 to 1497 in total ranking keywords in less than 12 months.
Our partnership with Venn has really enhanced our brand and how we are perceived in the market, as the website is our shop window! Overall it's been a very positive experience, they are a very professional and understanding team.
Venn helped us design a website that clearly showcases our 12 specialisms, as well as further information about our recruitment capabilities. Venn's project and design teams worked very closely with us to utilise Venn’s module system and produce designs that were bespoke to us.
I’ve really enjoyed working with Venn Digital so far. Everybody we work with is really friendly and knowledgeable, but also not afraid to challenge our ways of thinking and push us outside of our comfort zone to make sure that we’re the best we can be.
SEO was extremely important to us, and the platform started delivering on those results the minute it was launched. Generally, the platform is very flexible, and we are easily able to build pages and content to our liking.
I’ve worked with Venn’s support desk for the past nine months and couldn’t ask for a better account manager. Sam is diligent, quick to reply, and always updates me on project timelines. I'm looking forward to the next few years of working with Sam and Venn.
The Vennture platform is great. It’s extremely flexible compared to other content management systems I’ve used before. I like that you can build pages with any combination of modules to get it to where you want it to be.
I think we've created a fantastic website and a brand that truly resonates with us. It's all to do with the effort from the Venn team, always being willing to hear what we have to say.
I’d like to highlight the value that Harvey brings to the support team and to me as a customer. He is attentive and proactive and always wants to ensure that support issues are fixed in a timely manner that avoids minimal disruption.
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