Recruitment Marketing | Venn Digital

Recruitment Marketing

A strategic partnership that drives results and business growth.

Our work is never done, you may have the website, but optimisation is constant. Using our tried and tested methodology, our specialists build creative recruitment marketing strategies that achieve business results.

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Venn's methodology.

Building a website that converts is just the first step in your recruitment marketing strategy.

Our recruitment marketing specialists focus on attracting candidates and clients at the top of the funnel with a content-driven approach. We work towards marketing KPIs and measure your return on investment at each stage of the client and candidate journey for better business results.

Our commercial thinking allows us to create digital solutions that solve your problems. Our deep understanding of campaign optimisation means no two strategies are the same. Outcomes before outputs is our motto, and it ensures every recruitment marketing strategy is centred around your business goals.

Multichannel strategies.

We take the time to understand who your target candidates and clients are so you can entice and engage through relevant channels.

Our team show you everything that’s possible and work closely with you to allocate marketing budgets. Everything we do is based on your objectives and unique audience personas.

What sets us apart is our strategic thinking. It's easy to get distracted by the tactics in recruitment marketing, but we take a step back to first look at your business goals, marketing goals and suitable channels. We utilise content marketing, SEO and paid media to build strategies and build quality talent pools. So whether you’re looking to attract more target candidates, gain more client enquiries or grow your brand awareness, we can help.

Using the wealth of knowledge across our performance marketing team, we optimise the candidate experience and grow brands through digital campaigns.

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Strategy is where you're going. Tactics are how you get there.

Our approach to recruitment marketing strategy puts your business objectives first. We conduct thorough discovery meetings to understand your brand, what you’re trying to achieve and who your customers are.

Think about:

  • Who are you targeting?
  • Why would they choose your brand?
  • How do you define success?
  • What problems are you solving?
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01Identify your business strategy.

Our consultation starts at the sales stage. Before anything else, we take the time to understand what you’re trying to achieve on a larger scale, beyond the marketing.

02Create marketing goals.

03Define the best channels.

04Plan & deliver tactics.

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Our approach.

01.Brand-first approach.

All the marketing in the world can't deliver results if the foundations are not built to scale. We create recruitment marketing strategies with a brand-first approach. Through workshops, consultation and design, we help you build a clear and consistent identity for your recruitment brand.

We conduct a thorough GAP analysis of your sector, website and marketing activity to ensure your tone and mission are communicated clearly to your target customers. Our recruitment marketing specialists focus on user personas, user journeys, competitor analysis and more to get under the skin of your business.

02.Content-driven strategies that deliver ROI.

Optimised content is essential for engaging with clients and candidates and showcasing the employer brand. A clear understanding of your audience allows us to create engaging content that targets their pain points, drivers and queries.

Through case studies, blogs, downloads and guides, we build awareness for your recruitment brand and reach your audience at every stage of the funnel. With a clear profile of your ideal candidates and clients, we can nurture relationships and attract new customers. SEO and content marketing are at the heart of everything we produce, helping your business rank above the competition in search results. With targetted content and PPC strategies, we can get your brand in front of the right people at the right time.

What we do.

With specialists in every area of recruitment marketing, we offer unified strategies that combine multiple channels and deliverables.

387% Increase in revenue.

A content-driven strategy for leaders in talent research and talent acquisition. 

Read the case study.

01SEO

Drive relevant traffic and improve your search rankings through technical SEO and organic strategies. 

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02Content Marketing

Connect and engage with your target candidates and clients through compelling content. 

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03PPC

Maximise your results and reach more people through carefully calculated budgets.

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04Campaigns

Connect your brand to active candidate and client segments through integrated campaigns.

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01.Your recruitment marketing partner.

When you partner with Venn, you’ll get access to your very own team of recruitment marketing specialists.

Our performance marketing team consists of strategists, copywriters, SEO experts and PPC specialists. Depending on your needs, we can support you with strategy, delivery or both to help you achieve a return on investment.

The recruitment landscape changes rapidly and the need for digital is increasing by the day. We've serviced the industry for over ten years and have a wealth of recruitment marketing knowledge across our team. We support business growth through recruitment marketing strategies, attracting candidates, converting clients and bringing more leads into your business.

02.Venn's recruitment marketing packages.

The days of building a recruitment website and handing it over are long gone.

The best results are achieved when our actions are driven by your goals, combining multi-channel strategies to drive ROI. We hold ourselves accountable for your success and overall growth by servicing your business for the next three years. We pride ourselves on service and have created a range of recruitment marketing package solutions with different website and marketing support levels.

Whether you're looking for a quick website set-up or a dedicated digital partner, we've got a package for you—no rigid templates, just plans that make sense.

Discover our recruitment marketing packages.

Testimonials

What our clients are saying.

Over the first 18 months of our partnership with Venn the team provided us with great technical solutions to improve the quality and impact of our content and better visibility of how our website was performing. They also invested significant time understanding the nuances of our services and how their unique benefits can best be presented to potential new customers. I expect our partnership to continue to deliver excellent results for years to come.
Peter Howarth / Joint Managing Director at Armstrong Craven

How did we help Armstrong Craven?

We designed a new website, with an improved structure that showcased what Armstrong Craven have to offer. Powered by our CMS and Media Hub plugin, the new website gave the business the tools to optimise and grow. Working closely with our team of performance specialists and strategists, we have continued to deliver business results and revenue through digital. 

Learn more about our work with Armstrong Craven.

Fantastic people, creative solutions. Thank you Venn!
Head of Marketing - Roc Search

How did we help Roc?

We designed and built two websites for global recruiter, Roc Search including a standalone careers site to help them showcase their employer brand and attract the best talent to their business. Roc has a strong employer value proposition so ensuring this was well articulated on the site was crucial.

Learn more about Roc Careers

I think we've created a fantastic website and a brand that truly resonates with us. It's all to do with the effort from the Venn team, always being willing to hear what we have to say.
Kate Harding / Marketing Manager - Montreal Associates.

How did we help Montreal Associates?

What started as a website build, soon evolved into a full rebrand, discovery workshop and web development project. Together, Venn and Montreal Associates took a deep dive into the existing brand. Working with the wider team, we created a brand strategy and website that will continue to grow with the business.

Learn more about our work with Montreal Associates. 

The working relationship with the team at Venn has been fantastic! They have understood our goals and implemented some fantastic changes, which I am pleased to say have had some incredible results. When it comes to looking at the SEO strategy, they have done an outstanding job. From the initial analysis to implementation, it's been first class.
Billy Humphreys / Senior Marketing Manager - MRL

How did we help MRL?

We have been working with MRL on an SEO strategy to gain more brand visibility, increase traffic and drive more conversions to grow their candidate database in the semiconductor sector.

Read the MRL case study

I definitely think the time spent and detail you went into with Apteve and Google Analytics was really valuable. I can't think of anything that was missing, it's a really great option for people who want to be more involved!
Erin / Marketing Manager - Harvey John

How did we help Harvey John?

Following a brand workshop, we outlined Harvey John's proposition and mission statement before designing and building their new recruitment website to reflect their updated brand. Once the site went live we arranged a training session at our HQ to go through the features of the site and our CMS Apteve along with Google Analytics to ensure the Harvey John team knew exactly how to get the most out of their new asset.

The design and UX of the site is a credit to the team, the fact that within a couple of clicks we can demonstrate that we are experts in our field. From the search to browsing topics, the segmentation means that whilst our sub brands still serve huge markets, users can get sector-specific to access relatable content very easily.
Kris Holland / Head of Marketing - Charlton Morris

How did we help Charlton Morris?

Following a brand identity workshop, our design team created a fresh new look for Charlton Morris. As well a new group website, we built editorial style content hubs for Charlton Morris' three core sectors; Industrial, Life Science & Medical.

Read the case study

From start to finish it was a true collaboration and we felt able to rely on the expertise of Venn’s team.
Niyonu Agana / Head of Marketing - Sentinel

How did we help Sentinel?

Alongside a rebranding project, we designed and built a bespoke website to reflect Sentinel's IT recruitment expertise. Sentinel now have an efficient and functional site, one that places them as established thought leaders.

Let's Talk

Speak to an expert.

Call Venn on 01625 464370

Are you looking to ramp up your recruitment marketing strategy?

Contact our team today to learn more about our approach to recruitment marketing and strategic support.

 

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