The launch of the new site was a fresh start for the Sentinel brand. As an example of one of our recruitment marketing packages, this website embodies Venn’s 10+ years of digital experience within the industry. Sentinel now have a refreshed digital presence and lead generation tool, powered by Venn's recruitment functionality.
As with all our builds, SEO optimisation was a key consideration. The new website has the ability to track and monitor activity, allowing for continuous improvement. The focus throughout this project was on the candidate and client journeys on the site. By updating the functionality and design, we enhanced the user experience specifically for the recruitment sector. This functionality includes; candidate dashboards, CRM integration and tailored job search.
Sentinel wanted personalised features. To achieve this, we built consultant profiles and created additional fields within the job search for an improved user experience. This, alongside the candidate dashboard, supports the candidate journey.
A future proof website was essential for the Sentinel brand. Well-defined sectors were split out on the site and designed with SEO in mind. This means the site can continue to grow and evolve with the brand itself.
Throughout this build, we faced the challenge of not one, but two rebrands. We needed to provide a consultative aid for Sentinels branding alongside the web build. As the project went on, we continued to clarify the Sentinel experience and build them a site that they can grow into.