Sentinel Case Study | Venn Digital

Core recruitment functionality

Job search, candidate dashboard and CRM integrations come as standard as part of our Recruiter Product.

Sleek Design

Combination of beautifully designed bespoke pages and tried and tested recruitment templates.

Sentinel required a functional website with the capacity for continued optimisation and growth. The site needed to work as a lead generation tool and reference point for consultants when selling their service.

The previous site was no longer fit for purpose. Sentinel’s brief was for a web design and build that would improve the user experience and attract the right people, built with SEO optimisation in mind.

Our in-house rebrand project overlapped partially with the website project. It was very ambitious and meant we really had to rely on Venn to capture our new brand identity. From start to finish it was a true collaboration and we felt able to rely on the expertise of Venn’s team. What we have now is a website that is not just functional and easy to use but has drastically improved session time, bounce rate and repeat visitors to the site. Thank you, Venn. Niyonu Agana, Head of Marketing

Sentinel Launch

The launch of the new site was a fresh start for the Sentinel brand. As an example of one of our recruitment marketing packages, this website embodies Venn’s 10+ years of digital experience within the industry. Sentinel now have a refreshed digital presence and lead generation tool, powered by Venn's recruitment functionality.

As with all our builds, SEO optimisation was a key consideration. The new website has the ability to track and monitor activity, allowing for continuous improvement. The focus throughout this project was on the candidate and client journeys on the site. By updating the functionality and design, we enhanced the user experience specifically for the recruitment sector. This functionality includes; candidate dashboards, CRM integration and tailored job search.

Sentinel wanted personalised features. To achieve this, we built consultant profiles and created additional fields within the job search for an improved user experience. This, alongside the candidate dashboard, supports the candidate journey.

A future proof website was essential for the Sentinel brand. Well-defined sectors were split out on the site and designed with SEO in mind. This means the site can continue to grow and evolve with the brand itself.

Throughout this build, we faced the challenge of not one, but two rebrands. We needed to provide a consultative aid for Sentinels branding alongside the web build. As the project went on, we continued to clarify the Sentinel experience and build them a site that they can grow into.

Recruiter Core Product

The Sentinel website is a fantastic example of what recruitment brands can achieve with our Recruiter product. Created and perfected over the last 10 years, our recruitment packages combine industry knowledge with the power of our in-house recruitment platforms.

Working with the team at Sentinel, we were able to build a website that converts whilst complementing the new branding. Now they have a functional user-first website that consultants can use as a lead gen tool. Straight away Sentinel saw repeat visits, reduced bounce rates and increased sessions.

Return to case studies

Copyright Venn Digital Limited 2023 Cookie Policy Privacy Policy

Site by Venn