Summary
Watch, listen and download the slides from our Recruitment Marketing Collective.
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, replacing the old Universal Analytics tool we are all used to. This scary new dashboard is causing confusion, and many marketers are desperately seeking advice on how to make the tool work for them.
In this event, we touch on the essentials for recruitment websites, helping you set up your account to track data and results effectively.
This event is perfect for any marketer or agency owner who is responsible for tracking and analysing data for a recruitment website and marketing activity.
In this webinar, we cover:
- The difference between GA4 and UA data
- Connecting GTM to GA4 & setting up goals
- How to set up events and conversions
- Understanding the standard reports
Watch the video:
