Summary
Methodology for B2B Marketing: Right Content at the Right Time
Is your B2B content targeting the right people at the right time?
This webinar explores our unique framework for recruitment marketing strategy. Every business goes through a typical lifecycle of growth, from start-up to acceleration and maturity. In each chapter, their pain points, challenges and motivators are different, meaning marketing and messaging must adapt and target decision-makers at each stage.
This webinar is aimed at business leaders, marketing directors and managers to inspire a new way of approaching recruitment marketing strategy and adding value to your client prospects.
In this webinar, we discuss the following:
- The importance of B2B marketing and adding value through content
- Business expectations for recruitment partners
- Understanding the 5 chapters of business growth
- How to produce content based on emotions, motivators and hiring challenges
Each month, we tackle a different topic and invite one of our experts along to lead the session. To join our growing community of recruitment marketers and get direct access to our experts, sign up for the Recruitment Marketing Collective today.
Watch the recording:
