We began the process with a full brand workshop, to get under the skin of RE:NEW and create the personality, values and mission of the new brand. From this, we decided on a consistent name, created a fresh new logo and colour palette with a clear set of guidelines for the brand going forward.
Once we had clarity over the brand, it was time to look at their site, which had recently been migrated to the new domain but needed a full SEO review to help stabilise their visibility.
RE:NEW had a trade-only eCommerce site on the Shopify platform. We upgraded the site to improve the online presence for the training division of the business, creating landing pages optimised for search visibility and designed to engage users on-site with a clear journey to drive potential technicians to train with their brands.
Once we were happy with the destination, we created an integrated strategy across all RE:NEW’s digital channels to build an online presence for all their training courses, increase visibility in search results and drive targeted traffic via paid ads.
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We delivered a 360-degree relationship, from the brand strategy to website optimisation and ongoing marketing campaigns.
In the first quarter since the site upgrades, we have seen great results:
- Monthly search queries for the brand have increased by 736% YoY
- 103% increase in overall keyword visibility
- 30% increase in training course applications
- Training related keyword visibility increased by 212%