Google for jobs has been around for a good while now and has become a go-to for job seekers ...
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How to Optimise your Jobs for Google for Jobs
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Your Website is For Your Audience Not For You
Who is your website currently built for? Is it for your internal team, perhaps an old Market...
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In a World Full of Content, Does Yours Matter?
When you boil it down, what is the point of your website? Sure, experience and style come in...
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The importance of user-generated content
Sam recently saw Carlsberg’s new advert for their Danish Pilsner. Typically, he doesn’t drin...
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The Five Ws of Content Marketing and Digital PR
Most people are familiar with the concept of the five Ws: who, what, when, where and wh...
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How to Write an About Us Page
If you have an About Us page, it will be one of your website’s most visited pages. This is o...
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How to Extend the Life of Your Content with Reinvention
There’s something potent about reinvention having multiple definitions. Much like the ...
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Conversion Woes? Focus On Your Copy
Your landing pages aren’t converting. They look great, use proven messaging and are ge...
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Crafting Content that Keeps Everybody Happy
Writing for websites isn’t easy. Piecing words together to interest or convince people...
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How to Write Copy That Never Wastes Time
Every day, businesses try to influence and inspire people. Websites and visuals capture a br...