Articles by Andrew

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  Recruitment Marketing Insights

  Brand Experience Vs Memory

  Have you ever tried to describe an advert to someone but can’t remember what the ad was abou...

  13 June, 2018

  

  By Andrew Akesson13 June, 2018

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  Digital Updates

  Your store is an analogue experience, being measured against digital expectations

  “What’s dangerous is not to evolve.” A quote from Amazon’s founder provides the perfect i...

  25 April, 2018

  

  By Andrew Akesson25 April, 2018

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  Recruitment Marketing Insights

  When will Google For Jobs understand the difference between an employer, recruitment agency & job board?

  Google For Jobs was launched in June 2017 and only requires three elements for it to be able...

  20 October, 2017

  

  By Andrew Akesson20 October, 2017

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  Digital Updates

  The Initial Impact of Google for Jobs

  In June, Google released its new job search functionality in the US and as a digital agency ...

  01 August, 2017

  

  By Andrew Akesson01 August, 2017

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  Digital Updates

  Google is about to weaken Indeed’s position in the recruitment market

  At Google’s annual I/O conference the search giant announced that it will be launching Googl...

  01 June, 2017

  

  By Andrew Akesson01 June, 2017

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  Recruitment Marketing Insights

  Taking Market Share Back From Referral Giants

  Rightmove recently reported annual profit figures of £104 million. Indeed sold fo...

  19 January, 2016

  

  By Andrew Akesson19 January, 2016

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  Recruitment Marketing Insights

  Is Indeed Bigger than the Recruitment Industry?

  When the recession began in 2008, the British and worldwide economies both suffered. Compani...

  19 August, 2015

  

  By Andrew Akesson19 August, 2015

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  Digital Updates

  Google My Business Profiles Start Ranking In Non-Branded Searches

  Google’s Knowledge Graph and use of Google My Business appears to have taken a step forward ...

  27 August, 2014

  

  By Andrew Akesson27 August, 2014