Considering that your mobile phone is literally information in your pocket, we use it everywhere, but did you know that 70% of mobile searches happen in places where you could have access to other devices.
Mobile usage doesn’t look set to decrease anytime soon, with figures showing that year on year there has been percentage increases, making this the most important time to make sure that you are connecting with your consumers via all the devices they use.
With an increase in cross device usage this has led to an increase in moments that matter to marketers like us. Gone are the days that it was important to make sure your shop front looked good or your packaging was there to draw in your consumer. It is down to us to make sure that we are in the right place at the right time with the right messages.
With that in mind you need to ensure that you are using mobile to capture buyers when they are in the research phase as well as being there across numerous devices when they are ready to buy.
Google have some useful tools that helps you to evaluate how valuable mobile is to your business:
If you haven’t seen these tools before, have a play around with them, remember that Google is an endless source of data and so offers you free insights that could be incredibly valuable to your marketing strategies.
With the introduction of all these marketing opportunities, it’s important that even when you are in the right place at the right time you are optimised for mobile users. It may seem pretty obvious but…
Remember the smaller the screen the smaller the patience, capturing people on mobile is really simple if you follow simple steps to optimise your site:
These tips might sound simple, but it is important to ensure that your site is usable on mobile or you could be segmenting a large amount of users who will never return on desktop.
There is a case study for LV that indicates they increased leads by 89% with a mobile friendly site so never underestimate the importance of it.