On the 6th of June 2019, Google announced that they will change the outlook of the search results page by removing multiple instances of the same site appearing within the top results for a query.
This has been coined the ‘Site Diversity Change’, as Google aims to show a more diverse set of search results for sought-after generic phrases.
Have you ever done a search and gotten many listings all from the same site in the top results? We've heard your feedback about this and wanting more variety. A new change now launching in Google Search is designed to provide more site diversity in our results….— Google SearchLiaison (@searchliaison) June 6, 2019
Whenever you search for a top-level phrase followed by any word containing job e.g. Digital Marketing Jobs, the search results page are usually dominated by the big job boards, such as; Indeed, Total Jobs, CV-Library etc.
With the new update, it will be interesting to see if there has been any immediate impact on the major job boards’ keyword visibility within the first month. Below, are screenshots from two of the biggest job boards and their organic keyword performance.
3% decrease in keyword performance between May and June.
4% decrease in keyword performance between May and June.
Although there has been a slight drop in organic performance when compared month on month, the search results appearance speaks for itself.
For example, when you search for a generic phrase such as “Networking and Infosec Jobs”, you are presented with a broader range of websites compared to what the search results would have looked like only a month ago - see the example below.
The old adage goes; ‘Every action deserves a reaction’. However, we don’t think this is the case with this update. If your site is optimised from a technical and content perspective, then it shouldn’t be affected by the diversity changes and could even grow organically.
However, as a precaution, you should actively monitor your site’s organic traffic, keyword visibility and site impressions over the coming weeks. This should allow you to fully understand if your site has been affected by the site diversity change.
At Venn, we are constantly monitoring the search updates and how this may potentially affect your site. If you’d like to discuss the site diversity change or any other SEO related topic in more detail, please get in contact us here.
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