Mission Mars: Albert Hall Manchester

The Brief

Once a forgotten Wesleyan chapel in the centre of Manchester, the Grade II listed building has since been restored and resurrected by Mission Mars group as an unrivalled events venue. Mission Mars are an award winning multi concept operator, and also the brains behind Manchester's Albert Schloss, Gorilla, Rudy's and Deaf Institute. 

From the likes of Sam Smith to Warehouse Project, Albert Hall is famous for its music events, however they came to Venn with a different challenge. After a 4 way pitch, Venn were selected as the agency to drive private hire enquiries and raise awareness of the Albert Hall as a corporate hire and wedding venue . 

The Solution

After researching the target audience, we identified couples looking for a wedding venue and corporate PAs as our main target groups and used Facebook and Instagram metrics to define their demographics.

We used Google Search to ensure Albert Hall could be found for active searchers using targeted keywords.

To engage users higher up the sales funnel, we also used targeted ads using lookalike audiences on Facebook & Instagram, paired with creative imagery and content that would help drive awareness and spark interest in the venue.

Neil Lofthouse, Sales & Events Manager
"The team took their time to understand our brand and what we wanted to achieve. Working closely together we targeted areas needing improvements and devised a strategy to drive business and online awareness. We have seen a significant increase in website traffic, enquiries and sales. I would recommend Ollie and the team to any business looking to drive their brand message and online visibility."

The Results

The results below speak for themselves. Our campaign generated almost 240,000 impressions and we saw 115% increased traffic to site. Albert Hall Manchester received 75 leads in the first month alone and overall saw an increase of 195% in private hire enquiries. Finally, we are proud to report a 1:5 Return On Investment for this campaign.