LiFE ResidentialLiFE Residential
LiFE ResidentialLiFE Residential

LiFE Residential wanted to display their property portfolio effectively, but in a more engaging way for both tenants and landlords.

After the successful launch of their new website, our brief was to drive organic and paid traffic to improve lead conversions from investors, landlords and tenants.

This campaign is a great example of how all departments at Venn have worked together to form an integrated strategy with proven results. We worked very closely with LiFE's internal marketing team and while their focus is B2C comms, we complement this by focussing on B2B, ensuring there is a coherent and consistent message for each audience. Leah Tillyer / Head of Client Services - Venn

We delivered a full-service solution with a new website, full technical SEO implementation, content and campaigns, PR support, paid search and display remarketing, video content and conversion rate optimisation.

01.The Solution

In a bid to gain an even deeper understanding of the target audience, we conducted an independent survey of 1600 London residents. We asked the audience lifestyle questions which enabled us to gain fresh insights into many of London's boroughs and collect our own unique data, which we used to gain coverage for LiFE in key publications such as Time Out magazine.

To really engage potential tenants, we created some interactive on-site content including an interactive quiz, as we felt it would be a great way to help over-whelmed house hunters find their ideal London location.

To reflect LiFE's philosophy, that they sell lifestyles instead of just the properties, we centred the quiz around personality factors, hobbies and interests and reflected this in information listed on the individual location pages, such as bars, parks and restaurants.

We complimented this with a digital PR strategy which involved regular press-releases and campaigns to secure coverage, citations & links to drive referral traffic back to site.

02.The Results

As a result, we have so far seen a 64% increase in organic traffic YOY; organic being the biggest driver of traffic to site. These users also spend the longest time on site (over 3 minutes). From a PPC perspective, we have successfully increased the volume of relevant traffic to site, improved the click-through rate of adverts and achieved an overall increase in investment enquiries.

Our PR efforts have seen LiFE Residential featured in Prime Residential (a leading property magazine), Timeout Magazine (mass media coverage in London) and Ham&High (a local newspaper) to name a few.

The location quiz “Where should you live in London?” has been taken over 1,500 times and is continuing to receive daily traffic.

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