These companies are the Google equivalent of their respective industries, the go-to website for relevant products in the relevant niches. But make no mistake about it, these companies also need Google to generate huge amounts of traffic for them.
In March, I wrote about the Doorway update and the impact it should have had on landing pages. At the time, I said ‘we don’t yet know how this is going to affect location based search strategies’. As we come up to six months on from the official announcement, have the implications become any clearer?