Attribution Modelling
Attributing conversions, whether they’re sales, leads or otherwise, is vital to understanding where your customers are coming from and what channels they engaged with along the way. Full story
Latest Posts
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24 Feb 2015
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18 Feb 2015Grab Your Audience with a Blast from the Past
In digital marketing, you absolutely cannot succeed without talent. If you don’t have the technical, creative and design experts to drive campaigns and sales, then your digital business can&rsqu... Full story
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11 Feb 2015
Google's your wingman, make it love at first search
V-Day is here. Love it or hate it, the internet is alive with pink love hearts, red boxes of chocolates and the Pandora bracelet that seems to be following me from website to website. Damnit. The inte... Full story
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4 Feb 2015
Dark Social: Why So Serious?
Just to clear one thing up, dark social isn’t how Batman connects with his fans. Full story
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29 Jan 2015
Is Google Killing UK Businesses' Organic Traffic?
Over the past week I noticed that, as the result of an update to their servers, Google have started automatically sending users in the UK to Google.com. Full story
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28 Jan 2015
A Guide to Programmatic Advertising
Don’t be put off by the intimidating name, if you browse online you will have come across plenty of programmatic ads already. They’re everywhere and if you’ve noticed them they&rsquo... Full story
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21 Jan 2015
Measuring Brand Perception
Who decides what makes a business good or bad, reputable or discreditable, of value or of no purpose? It’s been said that beauty lies in the eye of the beholder. If this is the case, the most im... Full story
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14 Jan 2015Connect With Your Visitors by Telling More Stories
For as long as I can remember, I’ve been obsessed with stories. Some of my earliest memories consist of being enthralled by Tigger and terrified of jellyfish. I remember spending afternoons chee... Full story
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7 Jan 2015
Why It's Important to Optimise Your Website
While websites used to be made up of basic text, colours and hyperlinks, the majority are now colourful, photographic works of art. A complete about-face has been made since the first ever websites, w... Full story