Industry news, technical insights and expert opinions from our digital specialists.
How Well Do You Know Your Target Audience?
26 Aug 2015
As Nathalie Nahai, also known as The Web Psychologist, once said, ‘to succeed online, you need an informed, intimate knowledge of your target market’. Full story
Is Indeed Bigger than the Recruitment Industry?
19 Aug 2015
Disclaimer: A lot of this post is speculation mixed with knowledge rather than pure hard fact. I hope it will create a few talking points that I feel the recruitment industry needs to address, but I d... Full story
Use Your Words
12 Aug 2015
Words can be tricky, especially English ones. Our language has almost double the amount of words that French does and a significant amount more than German. Full story
Crafting Content that Keeps Everybody Happy
5 Aug 2015
Writing for websites isn’t easy. Piecing words together to interest or convince people is complex enough, but when SEO is involved there’s also search engines and their algorithms to trave... Full story
Spot the Difference: dSLR or iPhone?
29 Jul 2015
I often hear people complaining that their camera is rubbish and they can't get good photos. You may have been guilty of this yourself but, I'm here to tell you that it doesn't matter what... Full story
Surprising Pinterest Success Stories
22 Jul 2015
According to the comScore study referenced in this Mashable article, Pinterest hit a new height of 72.8 million active users a month in the period between March 2014 and March 2015. That&rsq... Full story
False Promises Break Customers' Hearts
15 Jul 2015
All Alice wants to do is get through the tiny door to the beautiful garden that lies behind it, but she can’t fit. Frustrated, Alice reads the label saying “drink me” on a bottle and... Full story
Google Maps: More Than Meets the API
8 Jul 2015
Before you read on, take a minute to think of as many websites as you can. I bet you made at least twenty - probably more. Now think again, out of those that you’ve listed, how many of them disp... Full story
How to Write Copy That Never Wastes Time
1 Jul 2015
Every day, businesses try to influence and inspire people. Websites and visuals capture a brand and their identity, but it’s copy that adds meaning. Words are everywhere and they’re trying... Full story