Event recap: Driving better quality candidates through Programmatic advertising

On June 15th we hosted an invitation only breakfast event in Moorgate for some of the largest city based recruitment companies, job boards and partners. We delivered a presentation on programmatic advertising with our technology partner Admedo, and looked at how programmatic can help drive better quality candidates.

We were joined by TotalJobs, LinkedIn, Spencer Ogden, Red Commerce, Ngage Recruitment (the rebranded Human Capital Investment Group), ICG Medical, GCS and Parallels Consulting Group for a morning of coffee, croissants and conversation. 

"As we work with over 100 recruitment businesses, we understand how difficult great candidates are to find."

The challenge for recruiters nowadays is three fold. Job boards are saturated with low quality active candidates, Linkedin as a tool for recruiters is becoming less and less effective, and unless you have a very strong legacy SEO campaign in place, competiton for the top ranking keywords in Google is ever increasing.

By utilisation of big data and machine learning, we are able to leverage the information we now know about your ideal candidate for your advertising gain through programmatic which is a channel predicted to grow by 31% in 2017 – faster than all other digital channel.

The video covers the following key points in just under 4 minutes:

  • What is Programmatic? (18 seconds)
  • How has it evolved? 1(minute 14)
  • How do we target your ideal audience? (1 minute 59)
  • What you need to get going (2 minutes 55)

Watch the highlights from the event below and get in contact with myself for the presentation material or to set up a meeting to talk about how we can help - Sarah.toms@venndigital.co.uk